Portfolio · Enterprise SEO · Regional Retail
Toy Triangle (Toys R Us KSA): +70% Organic Traffic
Six-month enterprise SEO mandate for the Toys R Us KSA franchise — restructured the technical architecture of a sprawling retail catalog and lifted organic search traffic by 70%.
The Challenge
What we walked into.
A regional retail giant with thousands of SKUs, a deep category tree, and years of accumulated SEO debt: duplicate URLs, thin category pages, broken internal links, and a robots.txt fighting the sitemap. Organic traffic had plateaued and the site couldn't compete for the brand-plus-product searches that drive in-store and online demand.
The Approach
How we engineered the outcome.
Technical re-architecture
Cleaned up URL structure, killed duplicates, fixed canonicals, rebuilt the sitemap, and corrected robots/indexation rules so Google could finally crawl the catalog properly.
Category and PDP optimization
Rewrote category page templates with proper headings, intro copy, and faceted-nav rules. Tightened PDP markup and schema so product pages compete in rich results.
Internal linking and content depth
Built a contextual internal-link layer between categories, top sellers, and seasonal collections — distributing authority where it converts.
Capabilities Applied
The exact services involved.
- SEO
- Web Architecture
- International SEO
- CMS
The Outcome
What changed.
Organic traffic climbed 70% over the six months, with the bulk of the gain on commercial-intent queries that drive both online checkout and store visits.
Want a result like this?
If your stack feels held together with tape and your ad spend isn't compounding, let's talk about engineering it properly.
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