Portfolio · International SEO · Dual-Frontend
Techno Rubber: Saudi + EU Markets
Dual-frontend architecture for a KSA rubber manufacturer expanding into Europe — one storefront calibrated to the Saudi market, another to European buyers — paired with product branding and a fresh photography library.
The Challenge
What we walked into.
Two very different buyers: KSA distributors who care about availability, datasheets in Arabic, and price tiers; and EU procurement who expect CE-grade documentation, English technical depth, and a different visual register. One catalog, two completely different markets.
The Approach
How we engineered the outcome.
Two frontends, one catalog
Built distinct storefronts for KSA and the EU, sharing the same product spine but tuned in language, currency, and merchandising for each market.
International SEO
Proper hreflang, regional domains/subpaths, and localized keyword targeting so each market's Google sees the right page.
Branding + product photography
Refreshed the product visual identity and shot a consistent photography library that works in both regional registers.
Capabilities Applied
The exact services involved.
- Website
- International SEO
- Branding
- Product Photography
The Outcome
What changed.
The manufacturer now operates as one company with two storefronts — visible in Saudi search where their distributors look, and credible in EU procurement where the technical buyer evaluates them.
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