Portfolio · Personal Brand · Shopify CRO
Reema Almaani: Conversion-Hardened Storefront
Built the personal-brand storefront on Shopify, then ran conversion-rate engineering and Google Ads against it — so traffic from media exposure actually closed instead of bouncing.
The Challenge
What we walked into.
A high-visibility personal brand with strong organic and PR traffic — but the storefront wasn't engineered to convert it. Audience landed, browsed, and left without checkout.
The Approach
How we engineered the outcome.
Storefront CRO
Tightened PDP, collection pages, and checkout flow — removed friction at decision points and added the proof elements buyers actually look for.
Landing pages for paid
Built dedicated landers for the highest-intent ad campaigns instead of dumping paid traffic on collection pages.
Google Ads against revenue
Campaigns optimized on attributed purchase events, not clicks — budget flows to what actually closes.
Capabilities Applied
The exact services involved.
- Shopify
- Landing Pages
- CRO
- Google Ads
- ROAS
The Outcome
What changed.
Traffic now monetizes. The Shopify front converts the audience the brand was already attracting — and the paid layer compounds on top of an actually engineered funnel.
Want a result like this?
If your stack feels held together with tape and your ad spend isn't compounding, let's talk about engineering it properly.
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