Portfolio · POS + ERP + Multi-Branch Retail
Nine Soft Serve: 300% Catering Sales
A 12-month engagement across seven KSA branches: rebuilt branding, ran paid ads and SEO, shipped the e-commerce store, deployed unified POS + inventory, and launched a digital catering channel that now outsells all seven branches combined by 300%.
The Challenge
What we walked into.
Seven KSA branches, inconsistent brand presentation, no e-commerce, no centralized POS, and no inventory visibility across the network. The catering opportunity was clearly there — corporate orders, weddings, large events — but the brand had no digital channel to capture it, and operationally couldn't reliably fulfill at scale.
The Approach
How we engineered the outcome.
Rebuilt the brand layer
New visual identity rolled out consistently across in-store, packaging, and digital. The brand finally looked like one company across all seven locations.
Ran paid ads + SEO in parallel
Local SEO per branch, performance marketing for the catering vertical, and search ads targeting high-intent corporate and event keywords.
Shipped the e-commerce storefront
Online ordering wired into the same product and pricing catalog as the POS, so what's sold in-store and what's sold online never drift.
Deployed unified POS + custom ERP across seven branches
Single POS stack, central inventory, branch-level reporting. Stock moves between branches show up in real time. The catering channel runs on the same backbone.
Launched the digital catering channel
A dedicated funnel and operational workflow for large orders — quoting, scheduling, kitchen routing, delivery, invoicing. Catering became its own revenue line, not a side request.
Capabilities Applied
The exact services involved.
- Branding
- Performance Marketing
- SEO
- E-Commerce
- POS
- Custom ERP
- Warehouse Mgmt
The Outcome
What changed.
By month twelve, the digital catering channel was producing more revenue than all seven retail branches combined — by a 300% margin. The brand operates as one company digitally and operationally, inventory is visible across the network in real time, and the founder's quote captures it: "the digital catering channel he built for us now outsells our seven branches combined."
Want a result like this?
If your stack feels held together with tape and your ad spend isn't compounding, let's talk about engineering it properly.
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