Portfolio · F&B Supplier · Web + 12-Month SEO
Jawhar Alrabea: 12-Month SEO Mandate
Wholesale F&B supplier site rebuilt and paired with a twelve-month SEO program — long-tail category coverage, supplier-grade content depth, and discoverability in the searches HORECA buyers actually run.
The Challenge
What we walked into.
A serious wholesale supplier with a deep catalog but a thin web presence — HORECA buyers searched in Google for products and category terms the site had no chance of ranking on. The old site read as a brochure, not a supplier.
The Approach
How we engineered the outcome.
Catalog as the SEO surface
Restructured the catalog so every category and sub-category is a real page with real depth — the things buyers search for, instead of brochure pages.
12-month SEO program
Sustained content production, technical fixes, and link work month over month — compounding into ranking, not a one-off audit.
Supplier-grade content
Specs, packaging, certifications, and use cases written for procurement — not consumers.
Capabilities Applied
The exact services involved.
- Website
- SEO
- CMS
The Outcome
What changed.
The site now surfaces consistently for the supplier categories that drive HORECA buying — and the twelve-month program keeps the line moving up rather than spiking and stalling.
Want a result like this?
If your stack feels held together with tape and your ad spend isn't compounding, let's talk about engineering it properly.
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