Portfolio · Shopify CRO · US Market
Decarte: US-Market Conversion Lift
Shopify conversion-rate engineering and Google Ads program calibrated to the US market — funnel hardening, landing pages, and revenue-attributed ad optimization.
The Challenge
What we walked into.
Decarte was running paid traffic into a Shopify storefront that wasn't tuned for the US buyer — copy, social proof, and checkout assumptions all calibrated for a different audience. ROAS was unstable and creative tests weren't decisive.
The Approach
How we engineered the outcome.
US-tuned CRO
Rewrote messaging, restructured PDP, and adjusted trust signals to the conventions US buyers expect.
Dedicated landing pages
Paid campaigns land on purpose-built pages that match the ad's promise — not on a generic collection.
Revenue-attributed ads
Google Ads optimized against server-side purchase events, with creative iteration tied to attributed revenue per SKU.
Capabilities Applied
The exact services involved.
- Shopify
- Landing Pages
- CRO
- Google Ads
- ROAS
The Outcome
What changed.
Conversion and ROAS stabilized at the level the brand needed to scale spend in the US confidently — the storefront stopped being the bottleneck.
Want a result like this?
If your stack feels held together with tape and your ad spend isn't compounding, let's talk about engineering it properly.
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